Total followers
37,900+
from 0
Gained across all social media
5M+
People reached
250K+
Website visits
24K
Participants
127K+
Mountains conquered
intro
highlights
services
social media strategy
tv / radio / magazines
merch & t-shirt design
The Result
From zero to a €250k+ brand driven by social media
The very first challenge reached 5,000+ participants and generated about €200,000 in revenue in two months.
Over three years, Doby Hory grew into a €250,000+ project in total revenue.
The entire acquisition funnel – awareness, community building and registrations – was powered almost exclusively by organic social media.
For many people, Doby Hory became the hiking challenge in Slovakia – a brand they associated with mountains, medals and planting trees.
This user-generated content became a self-running engine: every new post was free reach, proof and promotion we didn’t have to pay for or produce ourselves.
We know how to turn an idea into a community and a business
Doby Hory wasn’t a client project – it was a solo project built from scratch and grown into a national phenomenon using exactly the skills we now offer as an agency:
branding and positioning,
content strategy and storytelling,
organic social growth,
community building and UGC,
funnels that turn attention into paid participation.
If you have a strong idea, product or experience – especially something community-based – we can use the same playbook to turn it from “nice concept” into a living brand with real revenue and a loyal audience.
