a mentorwith no face
A faceless Instagram mentor for women, built from zero.
Film scenes, a and one lesson per video: 22,000 followers in two months and 4.5M plays on those first posts, without ads.
- plays on the first 60 days of posts
- 4.5M
- plays on one video
- 1.97M
- followers in 2 months
- 22,000
- spent on ads
- 0 €
day zero
every girl-advice pagelooked the same
Summer 2024. Instagram was full of empowerment accounts recycling the same viral TikToks and the same quotes. Nothing told them apart, so there was no reason to follow one.
the strategy
a mentor,not an influencer
We built the brand on three things girls already trust. Scenes they know, a voice that sounds like experience, and one lesson at a time.
- 01
film scenes
Moments from films every girl already knows, cut into short sequences around one feeling: heartbreak, strength, self-worth.
- 02
a wise older voice
A deep, older woman’s voice, like advice from a grandmother rather than another influencer. Experience makes advice easier to take.
asked under a reel
Whose voice is this though or where is it from?
89 - 1. Keep a little chocolate hidden away for the toughest days.
- 2. Save the first sip of your coffee for yourself.
- 3. Make a playlist that makes you feel unstoppable.
03one lesson per video
Short life-advice scripts, written by us: a numbered list or a single thought per video.
one reel, taken apart
seven pieces of advice,64 seconds
We wrote the script, chose every scene and cut the reel to the voice. Play it with the sound on: the script follows the reel.
the script
707K plays- replied in the comments
omg, yes. #3 is tried and tested, highly recommend..
128 - replied in the comments
Can’t believe I do all 7? ❤️🔥
12
the look
one soft look,every post
Reels, carousels and quote cards in one style we designed for the brand. Soft gradients, a quiet serif and one brush stroke under the word that matters.
the gradients
The other pages were loud and all alike. Soft pink and lilac feel calm and make a Fearless Babe post recognisable before you read a word.
the brush stroke
One stroke under the one word that matters, so the lesson lands at a glance, even in a fast feed.
the type
A small, centred serif reads like a note from someone older and wiser, not a headline. It looks the way the voice sounds.
the first 60 days
111 postsin 60 days
Almost two a day, from the first post on 29 July 2024. Scroll through the first two months, post by post, as they went up.
the results
4.5Mplays on 60 days of posts
On Instagram, for the 111 posts of the first two months, with no ads behind any of them.
- plays on one video
- 1.97M
- on “7 advices for every woman”
- 707K
- videos past 100,000 plays
- 5
the videospeople watched
the community
they didn’t just watch,they talked back
1,540 comments and 258,000 likes on the posts of the first 60 days. People asked about the voice and answered the advice point by point.
- comments
- 1,540
- likes
- 258K
- likes on one reply
- 128
Whose voice is this though or where is it from?89omg, yes. #3 is tried and tested, highly recommend..128I’m grateful I came across this when I did. ❤️❤️7Wish I could have heard this 25 years ago 😢3Needed this❤️❤️❤️6I need to read this again and again! Thank you 🙌3This healed me31,2 and 7 are so realllll11Instagram comments under Fearless Babe reels, Aug to Oct 2024, as written, no names
the result
22,000followers in two months
From zero, with 0 € spent on ads. Every play was organic, and girls saved the posts and sent them to their friends. We have since handed the account over, and today it runs as Fearless Jana.
- spent on ads
- 0 €
- plays
- 4.5M
- posts
- 111
Followers and ad spend: our own account data, as reported on the original case study.
what this meansfor you
You don’t need a face to build a connection. We design the concept, the look, the scripts and the voice for a brand that:
- feels unique in a crowded niche
- makes people feel something, not just watch
- turns strangers into a community, with or without ads
the film
see it all in79 seconds
more case studies
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