230%
230%
growth
growth
in
in
paid
paid
leads -
leads -
all
all
thanks
thanks
to
to
organic
organic
reach
reach
Talpa House
Talpa House
Total followers
45,120+
291 %
vs 11,6K when we started
About The Client
Talpa House designs and builds ultra-efficient underground homes that stay naturally cool in summer, warm in winter, and ready for an off-grid future.
About The Client
Talpa House designs and builds ultra-efficient underground homes that stay naturally cool in summer, warm in winter, and ready for an off-grid future.
About The Client
Talpa House designs and builds ultra-efficient underground homes that stay naturally cool in summer, warm in winter, and ready for an off-grid future.
10,3M+
Organic views
360K
Avg single video views
230%
Paid leads increase
311K+
Website visits
intro
Talpa House builds underground homes that are stable, safe and extremely energy-efficient.
We turned their niche, misunderstood product into a social media growth engine all in a small market like Slovakia.
Talpa House builds underground homes that are stable, safe and extremely energy-efficient.
We turned their niche, misunderstood product into a social media growth engine all in a small market like Slovakia.
Talpa House builds underground homes that are stable, safe and extremely energy-efficient.
We turned their niche, misunderstood product into a social media growth engine all in a small market like Slovakia.
services
video shooting
video shooting
social media management
social media management
photography
photography
social media strategy
social media strategy
brand strategy
brand strategy
website management
website management
copywriting
copywriting
content creation
content creation
video editing
video editing
branding
branding
+141%
new
+481%
+226%
youtube
from 900 to 2,17K subscribers
tiktok
from 0 to 3.0K followers
from 2,1K to 12,2K followers
from 8.6K to 28K followers
tiktok
new
from 0 to 3.0K followers
+226%
from 2,1K to 12,2K followers
+481%
from 8.6K to 28K followers
youtube
+141%
from 900 to 2,17K subscribers
the problem
Great product, low awareness and low trust
Talpa House struggled to sell as many homes as they could build. Underground houses sounded risky, expensive and “too different”, so most people didn’t understand the benefits or trust the concept enough to book a call.
the strategy
Founder-led, data-driven content system
We started with deep research into customer fears, questions and motivations. Based on that, we built a clear brand, visual direction and social media strategy. Our team wrote every script and designed the content formats – the founder only had to show up, read, and we turned his expertise into a consistent stream of short educational videos.
trust building
Real homeowners as the proof
Short-form content made Talpa House go viral, but we knew a house is not an impulse buy. So we produced long-form “trust builder” videos: real homeowners in their underground houses, talking about light, moisture, safety, bills and everyday life. These testimonials on YouTube passed 200k views and became the key asset for serious buyers who needed proof, not promises.
The result
The result
The content system generated 10M+ organic views, with key videos averaging around 360k views each. Talpa House grew to 42k+ followers, 300k website visits and a 230% increase in their paid list – plus a steady stream of leads who already understood the concept and came to sales calls with fewer objections and higher trust.
Testimonials as trust builder
Testimonials as trust builder
The following quotes come from real Talpa House owners and the founder, not actors or scripts. Their stories turned an unusual idea, living underground into a safe, aspirational upgrade for families.
19K
What this means for you
What this means for you
We specialise in brands with complex or “hard to explain” products. We handle the research, strategy, scripts and content system so your founder or expert only has to show up and speak. The Talpa House results weren’t a lucky viral hit they came from a repeatable process that turns education into visibility, trust and qualified sales conversations.
more case studies
more case studies
Doby Hory
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Revenue in 2 motnhs
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Reach
+5M
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Views
2,5M+
New followers
14K+
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
8M+
Paid leads
+250%
© 2025 diferent LLC
more case studies
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
€202K
Reach
+5M
Doby Hory
Turned a simple hiking challenge into a nationwide outdoor movement.
Revenue in 2 months
€202K
Reach
+5M
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+
Mentor z vesnice
Transformed a regular mentor into a clear character that people recognize in 3 months.
Organic views
2,5M+
New followers
14K+
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Fearless Babe
Proved you can build a community on Instagram without ever showing a face.
Views
6M+
New followers
22K+
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
Talpa House
Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.
Views
10,3M+
Paid leads
+250%
the problem
Great product, low awareness and low trust
Talpa House struggled to sell as many homes as they could build. Underground houses sounded risky, expensive and “too different”, so most people didn’t understand the benefits or trust the concept enough to book a call.
the strategy
Founder-led, data-driven content system
We started with deep research into customer fears, questions and motivations. Based on that, we built a clear brand, visual direction and social media strategy. Our team wrote every script and designed the content formats – the founder only had to show up, read, and we turned his expertise into a consistent stream of short educational videos.
trust building
Great product, low awareness and low trust
Short-form content made Talpa House go viral, but we knew a house is not an impulse buy. So we produced long-form “trust builder” videos: real homeowners in their underground houses, talking about light, moisture, safety, bills and everyday life. These testimonials on YouTube passed 200k views and became the key asset for serious buyers who needed proof, not promises.
© 2025 diferent LLC
© 2025 diferent LLC