230%

230%

growth

growth

in

in

paid

paid

leads -

leads -

all

all

thanks

thanks

to

to

organic

organic

reach

reach

Talpa House

Talpa House

WEB

IG

YT

FB

TT

WEB

IG

YT

FB

TT

Total followers

45,120+

291 %

vs 11,6K when we started

About The Client

Talpa House designs and builds ultra-efficient underground homes that stay naturally cool in summer, warm in winter, and ready for an off-grid future.

About The Client

Talpa House designs and builds ultra-efficient underground homes that stay naturally cool in summer, warm in winter, and ready for an off-grid future.

10,3M+

Organic views

360K

Avg single video views

230%

Paid leads increase

311K+

Website visits

intro

Talpa House builds underground homes that are stable, safe and extremely energy-efficient.

We turned their niche, misunderstood product into a social media growth engine  all in a small market like Slovakia.

Talpa House builds underground homes that are stable, safe and extremely energy-efficient.

We turned their niche, misunderstood product into a social media growth engine  all in a small market like Slovakia.

Talpa House builds underground homes that are stable, safe and extremely energy-efficient.

We turned their niche, misunderstood product into a social media growth engine  all in a small market like Slovakia.

video highlights

services

video shooting

video shooting

social media management

social media management

photography

photography

social media strategy

social media strategy

brand strategy

brand strategy

website management

website management

copywriting

copywriting

content creation

content creation

video editing

video editing

branding

branding

+141%

new

+481%

+226%

youtube

from 900 to 2,17K subscribers

tiktok

from 0 to 3.0K followers

instagram

from 2,1K to 12,2K followers

facebook

from 8.6K to 28K followers

tiktok

new

from 0 to 3.0K followers

instagram

+226%

from 2,1K to 12,2K followers

facebook

+481%

from 8.6K to 28K followers

youtube

+141%

from 900 to 2,17K subscribers

the problem

Great product, low awareness and low trust

Talpa House struggled to sell as many homes as they could build. Underground houses sounded risky, expensive and “too different”, so most people didn’t understand the benefits or trust the concept enough to book a call.

the strategy

Founder-led, data-driven content system

We started with deep research into customer fears, questions and motivations. Based on that, we built a clear brand, visual direction and social media strategy. Our team wrote every script and designed the content formats – the founder only had to show up, read, and we turned his expertise into a consistent stream of short educational videos.

trust building

Real homeowners as the proof

Short-form content made Talpa House go viral, but we knew a house is not an impulse buy. So we produced long-form “trust builder” videos: real homeowners in their underground houses, talking about light, moisture, safety, bills and everyday life. These testimonials on YouTube passed 200k views and became the key asset for serious buyers who needed proof, not promises.

The result

The result

The content system generated 10M+ organic views, with key videos averaging around 360k views each. Talpa House grew to 42k+ followers, 300k website visits and a 230% increase in their paid list – plus a steady stream of leads who already understood the concept and came to sales calls with fewer objections and higher trust.

Testimonials as trust builder

Testimonials as trust builder

The following quotes come from real Talpa House owners and the founder, not actors or scripts. Their stories turned an unusual idea, living underground into a safe, aspirational upgrade for families.

19K

YT

What this means for you

What this means for you

We specialise in brands with complex or “hard to explain” products. We handle the research, strategy, scripts and content system so your founder or expert only has to show up and speak. The Talpa House results weren’t a lucky viral hit they came from a repeatable process that turns education into visibility, trust and qualified sales conversations.

more case studies

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  • Talpa House

    Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.

    Views

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    Paid leads

    +250%

    Details

  • Talpa House

    Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.

    Views

    8M+

    Paid leads

    +250%

    Details

wanna hack your growth?

apply

Starting at 2K eur/month

© 2025 diferent LLC

more case studies

  • Doby Hory

    Turned a simple hiking challenge into a nationwide outdoor movement.

    Revenue in 2 months

    €202K

    Reach

    +5M

    Details

  • Mentor z vesnice

    Transformed a regular mentor into a clear character that people recognize in 3 months.

    Organic views

    2,5M+

    New followers

    14K+

    Details

  • Fearless Babe

    Proved you can build a community on Instagram without ever showing a face.

    Views

    6M+

    New followers

    22K+

    Details

  • Talpa House

    Turned Talpa House from a niche weird underground house into the trusted, top-of-mind brand.

    Views

    10,3M+

    Paid leads

    +250%

    Details

the problem

Great product, low awareness and low trust

Talpa House struggled to sell as many homes as they could build. Underground houses sounded risky, expensive and “too different”, so most people didn’t understand the benefits or trust the concept enough to book a call.

the strategy

Founder-led, data-driven content system

We started with deep research into customer fears, questions and motivations. Based on that, we built a clear brand, visual direction and social media strategy. Our team wrote every script and designed the content formats – the founder only had to show up, read, and we turned his expertise into a consistent stream of short educational videos.

trust building

Great product, low awareness and low trust

Short-form content made Talpa House go viral, but we knew a house is not an impulse buy. So we produced long-form “trust builder” videos: real homeowners in their underground houses, talking about light, moisture, safety, bills and everyday life. These testimonials on YouTube passed 200k views and became the key asset for serious buyers who needed proof, not promises.

wanna hack your growth?

apply

Starting at 2K eur/month

© 2025 diferent LLC