a diferent labs case study

a brand peoplecome back to

Colombian coffee straight from the farmers. We built the brand, the store and the audience from zero.

views: 8.4M
followers, from zero: 24,000+
orders: 1,000+
returning customers: 40%

day zero

it startedwith nothing

February 2026. No audience, no store, no brand. Just Eva, four years among Colombian coffee farms, and coffee worth tasting.

the brand

every bag namesits farmer

We built evelina from the name up: the hummingbird, the colours, the packaging. And one rule for every claim.

Royman Leon

Finca La Eneida, Sierra Nevada

Palmorchocolate · dried fruit · nuts

middlemen: none

Every claim has to hold up in front of a coffee professional.

kavaevelina.cz home page: every coffee has a name and a face, with portraits of Royman Leon, Oscar Daza and Andrés Galeano

origin on every coffeefarm · altitude · process
reviewsverified buyers only

the store

a store thatshows its work

kavaevelina.cz puts the farm, the altitude and the process on every coffee, with reviews from verified buyers only.

gamified reviews

reviews peoplewant to write

Every coffee in an order gets its own review, and every review its own discount code for the next order. It grows with what people add, never with the rating, so an honest two stars earns exactly what five stars do.

a greeting from Eva, and a code of 5 to 16 % on every coffee

discount on the next order

try it tap what a reviewer adds

one code per coffeevalid 60 daysCzech, Slovak, Englishcapped at 16%

and the reviewscame with pictures

A reward that grows with effort pulls in the one thing a coffee shop cannot shoot itself: real cups, in real kitchens, on moka pots, V60s and office machines.

1 in 5
asked customers wrote a review: 3 of 4
coffees have customer photos: 45
customer photos, and 3 videos

Bourbon

Customer photo of evelina Palmor — Palmor

Mokka

Bourbon

Mokka

Customer reviews on kavaevelina.cz to 29 Sep 2026. Benchmarks from Okendo and PowerReviews, two review platforms that publish averages across the online stores using them (PowerReviews: 2022, 3,600+ sites).

the content

filmed wherethe coffee grows

35 reels in seven months. Researched and scripted by us, shot on the farms, edited for three platforms.

01
research
Every reel starts from sources, so each claim survives a coffee professional in the comments.
02
script
One idea per reel and a hook in the first seconds, written in Eva’s voice.
03
shoot
On the farms of the Sierra Nevada de Santa Marta, with the people who grow the coffee.
04
edit
Cut to about a minute and a half, then published on Instagram, Facebook and YouTube.

the reelspeople watched

1.56M views
How instant coffee is made, and where the aroma goes
1.44M views
5 things that surprised me after 4 years on Colombian farms
1.3M views
Capsules: the most expensive way to drink bad coffee
881K views
Why espresso tastes sour or chocolatey
484K views
Americano vs lungo vs long black
246K views
Home test: defective beans in best-selling supermarket coffee
83K views
Why pre-ground supermarket coffee has lost its aroma
- IG 79K
- FB 4K
65K views
Launch: Mokka from Oscar Daza, 30 kg for the whole Czech market
- IG 27K
- FB 38K